How To Pass Google Ads Fundamentals Assessment Answers With 100% Correct Score 🎓 July 2020
Searchable questions and answers in our .pdf
When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign’s keywords?
How can you see if people are searching for your client’s services during the early morning and evening hours?
An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?
Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?
Why would an advertiser use sitelinks?
Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
You can use audience targeting to show your ads to:
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
What’s one of the main benefits of using ad extensions?
When someone clicks your ad, the actual amount you’re charged will be:
When creating text ads to advertise a client’s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?
Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
You would advise a client that’s launching a new product line to advertise on the Display Network because she can:
Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?
Your ad can show to a potential customers when your targeted language matches:
Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:
When reviewing your client’s Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
On the Display Network, your ad is eligible to show on a webpage if your:
What happens as a result of a search campaign consistently meeting its daily budget?
Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?
Which campaign type would an advertiser use to target users searching on Google.com?
What does a high Quality Score indicate?
What happens when a campaign consistently meets its average daily budget?
Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?
What value is used to determine whether your ad will show on a page and, if so, the ad’s position?
Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:
Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use?
You would choose to advertise on the Search Network if you wanted to:
An advertiser should group their campaigns by:
Which client would you advise to use radius targeting?
Why might you use the “Search Network campaigns with Display opt-in” campaign type?
Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?
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